Philip Zecevic, also known as Phitzee, is a London-based cook and creator working across food and lifestyle, helping people build a more conscious, enjoyable approach to cooking and modern living.

His work sits at the intersection of food, storytelling, and everyday lifestyle. With a focus on creating easy, accessible vegan recipes that show how enjoyable and rewarding a plant based lifestyle can really be!

What started as a personal interest in cooking, shared online alongside a background in social media consulting and marketing, has grown into a platform reaching hundreds of thousands of people.

Along the way, Philip has collaborated with household brands, hosted supper clubs, developed products, and worked on campaign projects with Jamie Oliver and his team. His work has also been featured in Men’s Health UK and GQ Magazine.

At the core of his approach is a simple idea... It's not all or nothing, it's about progress not perfection.
 

After questioning where his food came from and experiencing complete disconnection to it, Philip gradually shifted toward a more plant-forward way of eating. That change didn’t happen overnight though, it came through curiosity, learning, and small, consistent adjustments over time.

That experience now shapes everything he shares today: food that feels good, tastes good, and fits into real life - made to be enjoyed by absolutely everyone!

Beyond his content and recipes, Phitzee explores the wider lifestyle around food - how we think, shop, cook, and build habits that actually stick. Sometimes that’s a quick weeknight meal, sometimes it’s a deeper conversation about health, impact, and the systems behind what we eat.

At its heart, the work is about inspiring people in and out of the kitchen, helping them add more plants to their plate and feel more confident in the kitchen. Without pressure, extremes, or over complication.

And while the message has reached hundreds of thousands of people, the intention hasn’t changed.

I still believe the same thing I started with, that small shifts do matter, because they really did for me. One better meal is still progress.

So whether you’re just getting started or looking for new ways to cook and eat better, you’ll find recipes, ideas, and stories here designed to make that next step feel simple.